Accounting & CA Firms

Accounting Firm Digital Marketing Agency Pune

A Pune practice does not have a marketing quarter; it has a filing quarter with gaps in it. Digital marketing works when it is planned against those gaps: pages finished before the audit season, drafts approved in a quiet fortnight, nothing scheduled for the week both partners are out on client visits. We build to that calendar and keep the review load to one session a month.

Where we start

  • The website still describes the firm in the language of an old brochure, with no page for the searches clients actually type.
  • Enquiries arrive by phone or a personal WhatsApp message and are never logged anywhere the practice can see.
  • A partner answers LinkedIn messages in the week after a filing deadline, by which time the client has engaged someone else.

The problem

What is actually going wrong

A Pune CA firm's marketing usually starts as a set of good intentions: a website from years ago, a LinkedIn page a partner updates in July, and a referral network that carries the practice. Between GST returns, tax audits and year-end closing there is no block of partner time to run a campaign. So the digital presence drifts and the firm stays invisible to clients who search rather than ask around.

Measurement starts with what the firm can see without a dashboard: how many enquiries arrived, who answered, and how long the reply took. From there we look at which service pages brought the enquiry, whether it matched the engagement scope the firm actually wants, and whether the client came back the following year. Partner time spent on marketing is tracked as a cost, not an afterthought.

What we build

  • A service-page set written around the compliance calendar, so each page answers the question a client asks at that point in the year.
  • One enquiry route: form, phone and WhatsApp landing in a single place a practice manager can work through.
  • A publishing rhythm the firm can hold during deadline season, with drafts prepared ahead of the busy weeks.
Talk through your setup

Questions

Before you ask.

The questions we hear most often on this service.

Do we have to publish offers or discounts?
No. Professional-conduct expectations for chartered accountants limit promotional and comparative claims, so the work leans on clear service pages and useful explanations instead.
How much partner time does this take?
Realistically one review session a month, plus a planning session at the start. Drafts are prepared ahead of deadline weeks so there is nothing to approve in a busy stretch.
Can you work around our filing calendar?
That is the point. The publishing plan is built around the compliance calendar, with the audit, ITR and year-end weeks marked as blocked from the start.

Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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