Accounting & CA Firms · Digital Marketing

Digital marketing for accounting firms

An accounting firm's busiest weeks are fixed by statute, not by a campaign calendar. That shapes everything: what gets published, when enquiries are answered, and how much partner time a month of marketing can realistically take. We build around the compliance calendar, write pages for the searches clients type before they call, and keep the reply route short enough to survive a deadline week.

What we find

  • The website was written once and never revised, so it describes the firm as it was several years ago.
  • Enquiries arrive in a partner's inbox and wait until the filing run ends.
  • Referrals carry the practice, which means growth depends on other people's timing.

What we build

  • A service-page set mapped to the compliance calendar: GST, ITR season, tax audit, year-end closing.
  • One enquiry route across form, phone and WhatsApp, with a named owner for each working day.
  • Draft content prepared ahead of deadline weeks so nothing publishes late.
  • A monthly review that fits into a single partner session.

Questions

Do you handle the writing as well as the website?
We draft the pages and the monthly material, and a partner reviews and signs off before anything is published. Technical positions stay with the firm; we do not write tax opinion.
Will this work if most of our clients come from referrals?
Referrals stay the core. The marketing layer makes the firm findable when a referred client checks it before calling, and keeps the enquiry from sitting unanswered.
How do you handle confidentiality?
Client names never appear in published material without written permission, and examples are written as service descriptions rather than client stories.

Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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