Accounting & CA Firms · Digital Marketing

Google Ads for chartered accountants

Paid search suits accounting work because demand is triggered by an event: a notice arrives, a company is being incorporated, an auditor has to change. Those searches are specific and time-bound. The work is to separate them by service line, send each to a page that answers it, and keep the copy factual enough to sit comfortably beside professional-conduct expectations on how a firm may present itself.

What we find

  • One campaign carries every service, so a GST notice search and an incorporation search land on the same generic page.
  • Ads run through the deadline weeks and then stop entirely, losing the searches that arrive just after.
  • Nobody checks whether the enquiry from a paid click matched the engagement scope the firm actually wanted.

What we build

  • Separate campaigns for GST, ITR, audit, incorporation and year-end closing, each with its own landing page.
  • Call extensions weighted to the weeks when deadline searches spike.
  • Negative keyword work to keep job seekers, students and article readers out of the paid budget.
  • A monthly look at which service line the enquiries actually came from.

Questions

Are chartered accountants allowed to advertise?
Presentation rules restrict solicitation and comparative claims. We keep copy factual and descriptive, and the firm's own reading of its institute's guidance decides what runs.
Do we need a landing page for each service?
Yes. A single home page cannot answer a GST notice search and an incorporation search at the same time, and the paid click is wasted when it tries.
What budget do you need?
We set budget by service line and by the weeks that matter, then adjust after the first month of real search data. We do not promise a cost per enquiry before we have that data.

Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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