Accounting & CA Firms · Digital Marketing
Google Ads for chartered accountants
Paid search suits accounting work because demand is triggered by an event: a notice arrives, a company is being incorporated, an auditor has to change. Those searches are specific and time-bound. The work is to separate them by service line, send each to a page that answers it, and keep the copy factual enough to sit comfortably beside professional-conduct expectations on how a firm may present itself.

What we find
- One campaign carries every service, so a GST notice search and an incorporation search land on the same generic page.
- Ads run through the deadline weeks and then stop entirely, losing the searches that arrive just after.
- Nobody checks whether the enquiry from a paid click matched the engagement scope the firm actually wanted.
What we build
- Separate campaigns for GST, ITR, audit, incorporation and year-end closing, each with its own landing page.
- Call extensions weighted to the weeks when deadline searches spike.
- Negative keyword work to keep job seekers, students and article readers out of the paid budget.
- A monthly look at which service line the enquiries actually came from.
Questions
Are chartered accountants allowed to advertise?
Do we need a landing page for each service?
What budget do you need?
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+91 7559436583
info@anikaayintegration.com