Agritech

Agritech Social Media Marketing Pune

Farmers and dealers spend their evenings on the phone, and the content that travels is practical: a spray schedule, a variety comparison, a mandi price board, a photograph from a field day. Social media for agri businesses fails when it looks like a corporate brochure and works when it looks like something a dealer would forward to a WhatsApp group. We plan, shoot and caption for that habit.

Where we start

  • Photographs from field days sit in a WhatsApp group and never reach a public page.
  • Captions are written in English for an audience that reads Marathi.
  • Posts go out on festival days and go quiet during the sowing window.

The problem

What is actually going wrong

There is no shortage of material. A field day produces a hundred photographs, a dealer meet produces a stage and a microphone, and a trial plot produces a comparison worth showing. What is missing is a system: someone to select, edit, caption in the right language and publish before the crop stage ends. Without it, the best proof a company has stays on a phone in the field.

We look at saves, shares and dealer forwards rather than follower count, and at whether a dealer shares a post without being asked. Enquiries that begin with a screenshot are recorded with that source.

What we build

  • A monthly field shoot list that tells representatives what to capture and how.
  • A caption bank in Marathi, Hindi and English for the questions asked every week.
  • A posting calendar aligned to crop stages, dealer meets and the sowing window.
Talk through your setup

Questions

Before you ask.

The questions we hear most often on this service.

We do not have a photographer. How does content get made?
Field representatives capture to a short shot list on their phones. We edit, caption and schedule. A dedicated shoot is useful once or twice a season, not every month.
Which platforms are worth the effort?
Where your buyers already are: Instagram and Facebook for dealers and progressive farmers, YouTube for demonstration-length content. We would rather run two well than five badly.
Do you handle comments and direct messages?
We can, with an agreed response window and a handover list for anything that is a real enquiry or a complaint. Enquiries route to the field team, not to a social inbox.

Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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