Agritech

Agritech WhatsApp Marketing Pune

Most agri-input businesses run on WhatsApp. The problem is that it runs as one person's inbox: no record of who asked what, no handover when the field representative is on leave, no way to send a sowing-window advisory to the dealers who need it. WhatsApp marketing for agri dealers is about structure: opt-in lists, saved replies, a business profile in the buyer's language, and a handover path to a human.

Where we start

  • Enquiries live in individual phones with no shared record.
  • Broadcasts go to a personal contact list that mixes farmers, dealers and family.
  • Nobody can tell whether a farmer agreed to receive advisories.

The problem

What is actually going wrong

The business already runs on WhatsApp, which is exactly why it is hard to fix. Enquiries sit in personal phones, a voice note is never transcribed, and when the person handling it takes leave the conversation stops. Nobody can say how many farmers asked about a variety last week. The channel works; the record, the handover and the consent do not.

We count enquiries that arrived on WhatsApp, how many were answered the same day and how many moved to a field visit. Consent is tracked alongside, because a list that grows without permission stops working in a season.

What we build

  • A WhatsApp Business profile per counter or territory, with catalogue and timings.
  • Opt-in lists kept separate from personal contacts, with a visible way to leave.
  • Saved replies and a handover rule so an enquiry moves to a named person when the first responder is away.
Talk through your setup

Questions

Before you ask.

The questions we hear most often on this service.

Is a broadcast list different from a WhatsApp group?
Yes. A broadcast list or the Business API sends one message to many people who opted in, without exposing their numbers to each other. A group exposes every member's number and cannot be managed at scale.
What about consent?
Consent is recorded at the point of collection, with a way to opt out on every broadcast. We keep the opt-in list separate from personal contacts so the business can show where each number came from.
Can we keep using personal WhatsApp numbers?
You can, but the record stays with the person. A business profile per counter or territory, with saved replies and a handover rule, is what makes the channel survive a leave or a resignation.

Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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