01 Enquiry system · Automotive
Qualified enquiry system for dealerships and workshops
Enquiry volume looked healthy while the work behind it stayed the same. Service and vehicle-sales enquiries mixed in one inbox. Nothing in the enquiry path separated a serious request from a casual one, so the best hours went into conversations that were never going to close.
01 — Diagnosis
What was going wrong
- 01
Every offer shared one enquiry form, so nobody could tell which offer was attracting demand.
- 02
Bookings with no vehicle detail or service type
- 03
Job cards and estimates rebuilt for every customer
02 — Approach
Our approach
- 01
Separate service-booking and vehicle-purchase enquiry paths
- 02
A short qualification step — requirement, timeline and budget band — placed before contact details are requested.
- 03
Vehicle detail capture for service scheduling and bay planning
- 04
Every enquiry scored, routed to the right person, and stamped with the page it came from.
03 — Publication standard
What this page does not show
- No named client. This automotive engagement is described by sector and method, not attributed to a company.
- No dates and no figures. Where a performance number would normally sit for qualification and intake structure work, this page has none because none has been approved for publication.
- What is checkable: the qualified enquiry intake problem scoped in section 01 and the qualified enquiry intake build specified below. Both can be walked through on a call.
Cost
What ongoing work costs
Billed monthly. Website development sits outside these plans and is priced per year.
Same sector
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