Dentist & Dental Clinic · Google Ads
Google Ads for dentists
Dental ads fail when every treatment shares one campaign and one budget. Emergency pain, an implant enquiry and a whitening price-check are three different buyers at three different prices, and merging them means the cheapest one eats the budget.
What we find
- One campaign covers the whole practice, so search terms for a free check-up consume the implant budget.
- Calls are not tracked, so nobody knows which keyword produced the appointment.
- The landing page is the homepage, which mentions everything and answers nothing.
What we build
- Separate campaigns per treatment group, each with its own budget, landing page and call tracking.
- Negative keyword lists built from the actual search terms a clinic attracts — "free", "government", "job".
- A call tracking number per campaign, so the booked appointment is attributed rather than guessed.
Questions
What should a dental clinic spend on Google Ads?
Start from the value of a booked implant or aligner case and the conversion rate of the landing page. A budget that cannot produce one booked case a month is a test, not a channel.
Are ads worth it if SEO is already working?
For emergency treatment, yes — the ad captures the same-night search that organic would only reach in six months. For planned treatment, ads usually lose to organic on cost per booking.
Do you charge a percentage of spend?
No. A flat fee, so there is no incentive to inflate the budget.
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