Dentist & Dental Clinic · Social Media
Social media marketing for dentists
A dental clinic has something most brands do not: visible before-and-after results. Social works when it shows the work — the aligner case, the implant that took four months, the nervous patient who came back. It does not work when it is a stock smile over a caption about oral hygiene.
What we find
- The feed is stock photography, so it looks like every other clinic in the city.
- Posts are about the practice rather than the patient's problem.
- Nothing in the profile tells a new visitor how to book.
What we build
- A monthly shoot at the practice — real cases, with written patient consent, shot on a phone properly rather than a studio.
- map[A content mix per treatment:what it is, who it suits, what it costs, what recovery looks like.]
- A profile and pinned posts that make booking obvious.
Questions
Do we need patient consent for before-and-after posts?
Always, in writing, and the patient can withdraw it. We keep the consent record next to the asset so a post can be pulled the same day if asked.
How often should a clinic post?
Twice a week is enough if the posts are real. Daily stock content trains people to scroll past.
Does social actually produce patients?
For planned and cosmetic treatment, yes, slowly — it shortens the consideration period because the patient has already seen the result. For emergency treatment it does almost nothing; search does that job.
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info@anikaayintegration.com