01 Enquiry system · Interiors

Qualified enquiry system for interior design studios

Enquiry volume looked healthy while the work behind it stayed the same. Enquiries with only inspiration images and no scope. Nothing in the enquiry path separated a serious request from a casual one, so the best hours went into conversations that were never going to close.

Enquiry system Interiors Client name withheld

01 — Diagnosis

What was going wrong

01
Every offer shared one enquiry form, so nobody could tell which offer was attracting demand.
02
Site visits scheduled before budget is known
03
Projects lost to a competitor who answered faster

02 — Approach

Our approach

01
Scope and budget capture at the first enquiry, not the first meeting
02
A short qualification step — requirement, timeline and budget band — placed before contact details are requested.
03
Separate routes for modular, turnkey and styling projects
04
Every enquiry scored, routed to the right person, and stamped with the page it came from.

03 — Publication standard

What this page does not show

No named client. This interiors engagement is described by sector and method, not attributed to a company.
No dates and no figures. Where a performance number would normally sit for qualification and intake structure work, this page has none because none has been approved for publication.
What is checkable: the qualified enquiry intake problem scoped in section 01 and the qualified enquiry intake build specified below. Both can be walked through on a call.