03 Follow-up · Media

Closing the enquiry follow-up gap for publishers and media brands

Enquiries were arriving and being answered, and then nothing happened next. People who were not ready to buy in the first week were never contacted again, and the pipeline lived in one inbox. Audience claims that cannot be substantiated.

Follow-up Media Client name withheld

01 — Diagnosis

What was going wrong

01
No record of who had been contacted, when, or what they replied, so follow-up depended on individual memory.
02
Audience claims that cannot be substantiated
03
Enquiries from every source shared one list, so the ones worth chasing could not be told apart from the rest.

02 — Approach

Our approach

01
Every enquiry written into one pipeline with an owner, a status and a defined next action.
02
Follow-up sequences scheduled around the buying timeline, each with a route back to a person.
03
Agency and direct advertiser routes kept distinct
04
Campaign reporting packaged for the buyer, not the ad server

03 — Publication standard

What this page does not show

No named client. This media engagement is described by sector and method, not attributed to a company.
No dates and no figures. Where a performance number would normally sit for follow-up and routing discipline work, this page has none because none has been approved for publication.
What is checkable: the enquiry follow-up problem scoped in section 01 and the enquiry follow-up build specified below. Both can be walked through on a call.