Media & Publishing case study
Qualified enquiry system for media businesses
A growing media business was receiving enquiries, but most were outside its service scope, below its budget, or from outside the area it covers. The team was spending its best hours on conversations that were never going to convert, and had no way to tell a serious enquiry from a casual one before picking up the phone.
Primary service:Digital MarketingAll Media & Publishing services
The problem
What was going wrong
- Enquiry volume looked healthy while booked work stayed flat.
- No qualification happened before a call was scheduled, so scope and budget were discovered too late.
- Different services were mixed into one form, so nobody could tell which offer was actually attracting demand.
What we did
Our approach
- 1Separated the offers into distinct pages so each one attracts the intent it should.
- 2Added a short qualification step -- requirement, timeline and budget band -- before contact details are requested.
- 3Scored each enquiry so high-intent ones arrive flagged, and routed them to the right person.
- 4Recorded the source page on every submission, so it is clear which page produced the enquiry.
What changed
The difference it makes
- Enquiries now arrive with scope, timeline and budget attached.
- The team can rank its follow-up by intent instead of working the list in arrival order.
- Attribution makes it possible to see which service page produces business rather than traffic.
What was delivered
A multi-step qualifying form, lead scoring, and an admin inbox with status tracking and CSV export.
On the data: this study describes the engagement and the delivered system. We have not published client names or performance figures because we do not have permission to name clients and have not verified outcome numbers for publication. When we do, they belong here.
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About: Qualified enquiry system for media businesses
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