01 Enquiry system · Media

Qualified enquiry system for publishers and media brands

Enquiry volume looked healthy while the work behind it stayed the same. Advertising briefs arriving without budget, audience or window. Nothing in the enquiry path separated a serious request from a casual one, so the best hours went into conversations that were never going to close.

Enquiry system Media Client name withheld

01 — Diagnosis

What was going wrong

01
Every offer shared one enquiry form, so nobody could tell which offer was attracting demand.
02
Audience claims that cannot be substantiated
03
Agency and direct advertiser enquiries handled the same way

02 — Approach

Our approach

01
Audience-first inventory pages with substantiated data
02
A short qualification step — requirement, timeline and budget band — placed before contact details are requested.
03
Brief intake capturing budget, audience and campaign window
04
Every enquiry scored, routed to the right person, and stamped with the page it came from.

03 — Publication standard

What this page does not show

No named client. This media engagement is described by sector and method, not attributed to a company.
No dates and no figures. Where a performance number would normally sit for qualification and intake structure work, this page has none because none has been approved for publication.
What is checkable: the qualified enquiry intake problem scoped in section 01 and the qualified enquiry intake build specified below. Both can be walked through on a call.