Property & construction

How we helped a Pune developer stop paying for property leads that never reached the site

A Pune developer running search and portal campaigns was generating enquiries and very few site visits. We traced the loss to response time and unqualified volume, not to the media mix. We rebuilt qualification, added an evening response rule and split reporting per project. Enquiries fell; site visits rose.

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Industry Real Estate
Location Pune, Maharashtra
Service Digital marketing and enquiry handling
Duration 12 weeks
Main result Site visits from fewer, better-qualified enquiries
Client Withheld — not approved for publication

Client context

What the client told us

"We are paying per lead and the sales gallery is empty on Sunday." The developer could see spend and could see walk-ins, and could not see what happened in between.

Problem

What was going wrong

Search, portal and WhatsApp enquiries all landed in one sheet that the sales team worked from on Monday. A buyer who enquired on Saturday evening had usually visited two other projects before anyone called back.

Findings

What we found

We followed twenty enquiries from submission to outcome and timed every touch. We read three months of portal exports and compared them with the sales gallery register.

Evidence

Median time to first call on a weekend enquiry was over two days.

Evidence

Roughly a third of enquiries were outside the project price band.

Evidence

No page recorded project or configuration, so per-project cost was invisible.

Evidence

Site visit bookings lived in a paper register and were never matched to a source.

Root cause

There was no qualification and no weekend owner. The media was buying volume into a path that could only process weekday, in-budget buyers.

Solution

What we did

  1. 1 Qualification on price band, locality and possession timeline before a sales call.
  2. 2 A weekend and evening response rule with an alert when an enquiry waited.
  3. 3 Separate landing pages per project and configuration.
  4. 4 Site visit recorded against the originating enquiry, so cost per visit became a real number.

Results

Results and evidence

Figures not published

No figure is published because the developer has not approved one. What can be walked through is the qualification rules, the weekend response log and the per-project attribution now in place.

Cost per site visit against the prior eight weeks is measured and awaiting written approval.

Measurement period: Measured over eight weeks after launch.

In the client's words

What the client said afterwards

No quote published. The developer has not approved one.

Cost

What does a similar solution cost?

Projects like this typically cost ₹90,000 – ₹2,80,000, depending on scope, complexity and what the clinic already has. A typical project takes Four weeks to build, then eight weeks to measure.

What is included

  • Qualification and routing build across search, portal and WhatsApp
  • Landing pages per project and configuration
  • Weekend and evening response rule with alerting
  • Site-visit attribution and per-project reporting

What changes the price

  • How many projects are live at once
  • Whether portal feeds can be routed automatically
  • Whether the sales team will work a shared register
  • Media spend under management

Questions before you start

Do we have to stop buying portal leads?
No. Keep them, but route them through the same qualification. Portal enquiries are usually earlier in the decision, so they need nurture rather than a visit booking on the first call.
What if our sales team will not work weekends?
Then the response rule has to be a message rather than a call, and the visit booking has to be self-service. It still works; it has to be designed around who actually answers.
How quickly would site visits change?
Qualification and the weekend rule take effect immediately. Whether visits rise depends on how many enquiries were being lost, which the first two weeks establish.
Can you work with our existing agency?
Yes. We would hand over the attribution so their reporting and ours agree, and leave the media buying to them.

Pages written for real estate digital marketing agency pune

The service behind this work

Digital Marketing

Digital marketing for real estate in Pune

Search, ads and follow-up measured on site visits, not form fills.

Digital Marketing

Real estate marketing agency in Pune

A Pune team that reports on site visits, not on impressions.

Digital Marketing

Google Ads for real estate in Pune

Campaigns split by project and configuration, measured to the visit.

Next step

Facing a similar problem?

If you are paying for property leads and the site visits do not match, the gap is usually between the enquiry and the first call. Tell us what happens after someone submits a form and we will tell you where it is likely going.

Tell us your current setup, the issue you are facing and your preferred timeline. We will review it and explain the possible next steps, likely scope and how pricing would work.

Reviewed by Anikaay Integration.

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