Real Estate · Digital Marketing
Digital marketing for real estate in Pune
Property marketing in Pune is judged on site visits, not on form fills. Most campaigns report leads while the sales team reports nobody turning up. We run the channels as one system and measure the weekend.
What we find
- The agency reports lead volume while the sales team reports no-shows, and neither number reconciles.
- Every project shares one landing page, so nobody can tell which campaign produced a genuine buyer.
- Enquiries that arrive after office hours wait until Monday, by which time the buyer has seen three other projects.
What we build
- One measurement plan across search, ads and WhatsApp — enquiry, qualified enquiry, site visit booked.
- A page per project and per configuration, so spend can be judged per project rather than per account.
- A response rule for evening and weekend enquiries, because that is when property searches happen.
Questions
How long before a property campaign produces site visits?
Paid search can produce enquiries within days. Whether they become site visits depends on qualification and response time, which is why we build both before scaling spend.
Do you work with brokers as well as developers?
Yes. Brokers usually need locality pages and fast follow-up; developers need project pages and a sales gallery that can absorb walk-ins. The work differs but the measurement is the same.
What does a project landing page need?
Configuration, carpet area, possession date, price band, floor plans, location with actual travel times, approvals, and one obvious way to book a visit. Missing approvals or price bands is the most common reason a page underperforms.
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+91 7559436583
info@anikaayintegration.com