Google Ads for real estate in Pune

What we find

One campaign covers every project, so searches for a low-cost plot consume the budget for a premium tower.
Calls are not tracked, so nobody knows which keyword produced the site visit.
The landing page is the project home page, which lists everything and answers nothing.

What we build

Separate campaigns per project and configuration, each with its own budget, landing page and call tracking.
Negative keyword lists built from the search terms property ads actually attract — rent, jobs, PG, resale of other projects.
A tracking number per campaign, so a booked site visit is attributed rather than guessed.

Questions

What should a developer spend on Google Ads?

Start from the value of a booked site visit and the conversion rate of the landing page. A budget that cannot produce one visit a month is a test, not a channel.

Should we bid on competitor project names?

Usually not for a developer. A buyer searching a rival project is comparing, and the cost per visit is high. It can work for a broker who genuinely has an alternative in the same locality.

Do you charge a percentage of spend?

No. A flat fee, so there is no incentive to inflate the media budget.