Property & construction
How we helped a Pune broker separate buyers from browsers before spending a weekend
A Pune resale and rental broker was booking site visits for anyone who enquired, and losing weekends to buyers who could not transact. We moved qualification in front of the sales call and added a timeline question. Visit volume fell and closures held, which meant the extra visits were costing money.
Client context
What the client told us
"I am showing flats all weekend to people who were never going to buy." The broker could not tell a serious buyer from a browser until after the visit.
Problem
What was going wrong
Every enquiry was treated as a booking request. The broker carried inventory across price bands, so a buyer for a one-bedroom rental was shown a three-bedroom resale.
Findings
What we found
We sat with the broker through one weekend of visits and recorded what was asked, what was shown and what closed. We then read six weeks of WhatsApp enquiries.
Evidence
Four of eleven weekend visits were outside the inventory price band.
Evidence
The first question asked was always availability, never budget.
Evidence
Timeline was never asked, so next-year buyers consumed this-month slots.
Root cause
There was no qualification step. The first conversation was a booking, which put the broker in front of the wrong buyer before any information was exchanged.
Solution
What we did
- 1 Budget band, preferred locality and possession or move timeline asked on the form.
- 2 Rental and resale enquiries routed to different first responses.
- 3 A nurture list for buyers more than six months out, instead of booking them now.
- 4 A visit register that records why a buyer did not book.
Results
Results and evidence
Figures not published
No figure is published because the broker has not approved one. What can be shown on a call is the qualification form, the routing rules and the visit register.
Visit count and closure rate against the prior six weeks is measured and awaiting approval.
Measurement period: Measured over six weeks after launch.
In the client's words
What the client said afterwards
No quote published. The broker has not approved one.
Cost
What does a similar solution cost?
Projects like this typically cost ₹45,000 – ₹1,20,000, depending on scope, complexity and what the clinic already has. A typical project takes Two weeks to build, then six weeks to measure.
What is included
- Qualification form and WhatsApp flow
- Routing for rental, resale and investment intent
- Nurture list for buyers beyond six months
- Visit register with a reason for no-booking
What changes the price
- Number of inventory types
- Whether enquiries arrive by call or message
- Whether the broker works alone
Questions before you start
Will fewer visits hurt my business?
What if a buyer refuses to give a budget?
Do I need a CRM?
Can this work for rentals as well as sales?
Pages written for real estate lead generation agency pune
The service behind this workNext step
Facing a similar problem?
If you are showing properties all weekend to buyers who never transact, the problem is usually that qualification happens after the visit rather than before it. Tell us what you ask on the first call and we will tell you what is missing.
- +91 7559436583
- info@anikaayintegration.com
- Mon–Sat, 10:00–19:00 IST
Tell us your current setup, the issue you are facing and your preferred timeline. We will review it and explain the possible next steps, likely scope and how pricing would work.
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