Property & construction
How we helped a Pune developer make project pages findable for locality searches
A Pune developer had one page per project and no page for any locality, so the searches buyers actually make — a configuration in a suburb — landed on nothing. We built locality and configuration pages tied to real inventory and linked them to the projects. The site stopped competing with portals for broad terms and started winning specific ones.
Client context
What the client told us
"People find us when they already know the project name. We want them to find us before that." The developer was invisible at the point where buyers start looking.
Problem
What was going wrong
The site had strong project pages and no locality pages. Every search for a configuration in a suburb landed on a portal listing, and the developer was competing for brand terms only.
Findings
What we found
We pulled the search queries the site already received, mapped them against inventory, and audited every project page for readable detail.
Evidence
Almost all organic landings were brand searches.
Evidence
Floor plans were images inside a PDF, unreadable to a crawler.
Evidence
Price bands appeared nowhere in HTML on any project page.
Root cause
The site was organised by project, while the buyer searches by locality and configuration. The information architecture did not match the demand.
Solution
What we did
- 1 A page per locality and configuration where inventory actually exists.
- 2 Floor plans, carpet areas, price bands and approvals as HTML, not only in a brochure.
- 3 Internal links from each locality page to the projects serving it.
- 4 Project schema so a search engine can tell one project from another.
Results
Results and evidence
Figures not published
No figure is published because the developer has not approved one. What can be checked is the page inventory, the HTML floor plans and the internal link structure.
Impressions and enquiries from locality queries against the prior period are measured and awaiting approval.
Measurement period: Measured over twelve weeks after launch.
In the client's words
What the client said afterwards
No quote published. The developer has not approved one.
Cost
What does a similar solution cost?
Projects like this typically cost ₹1,20,000 – ₹3,50,000, depending on scope, complexity and what the clinic already has. A typical project takes Six weeks to build, then twelve weeks to measure.
What is included
- Locality and configuration page build
- Floor plans and price bands in HTML
- Internal linking between localities and projects
- Project schema
What changes the price
- How many localities have real inventory
- Whether floor plans exist in a usable format
- Whether the CMS allows page-level control
Questions before you start
How long does property SEO take?
Can we outrank the portals?
Do we need a page for every locality?
What about our brochure?
Next step
Facing a similar problem?
If buyers only find you after they already know your project name, the gap is locality intent. Tell us which suburbs you actually sell in and we will show you what a page for each would need to contain.
- +91 7559436583
- info@anikaayintegration.com
- Mon–Sat, 10:00–19:00 IST
Tell us your current setup, the issue you are facing and your preferred timeline. We will review it and explain the possible next steps, likely scope and how pricing would work.
Reviewed by Anikaay Integration.
Get an estimate for my project
Name, phone, timeline. That is the whole form.