Property & construction

How we helped a Pune developer replace stock renders with site progress

A Pune developer posted renders that could have belonged to any project in any city, and the feed produced engagement without enquiries. We replaced renders with real site progress, walkthroughs and the people building it, and pointed the profile at the project page. The content got less polished and more useful.

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Industry Real Estate
Location Pune, Maharashtra
Service Social content and profile conversion
Duration 10 weeks
Main result Profile now leads to project pages instead of the homepage
Client Withheld — not approved for publication

Client context

What the client told us

"We get likes and no enquiries." The developer could see reach and could not see a single buyer arriving from social.

Problem

What was going wrong

The feed was renders and offer announcements. Nothing showed the site, the locality or the team, and the bio linked to the corporate homepage.

Findings

What we found

We reviewed twelve months of posts against enquiry sources, and asked the sales gallery which buyers mentioned social.

Evidence

Almost no enquiries mentioned social as a source.

Evidence

Every post in the period was a render or an offer announcement.

Evidence

The bio link pointed at the homepage, which lists projects but books nothing.

Root cause

The content answered "what are we selling" and never "can I trust this will be built". For a property buyer, the second question decides.

Solution

What we did

  1. 1 A monthly site shoot — real progress, real walkthroughs, shot on a phone.
  2. 2 A content mix per project: what is built, what is left, what the locality is like.
  3. 3 A profile and pinned posts that lead to the project page.

Results

Results and evidence

Figures not published

No figure is published because the developer has not approved one. What can be checked is the content calendar, the site footage and the profile link path.

Enquiries attributed to social against the prior period is measured and awaiting approval.

Measurement period: Measured over eight weeks after the change.

In the client's words

What the client said afterwards

No quote published. The developer has not approved one.

Cost

What does a similar solution cost?

Projects like this typically cost ₹40,000 – ₹1,10,000, depending on scope, complexity and what the clinic already has. A typical project takes Two weeks to set up, then ongoing monthly.

What is included

  • Monthly site shoot and edit
  • Content calendar per project
  • Profile rebuild and pinned posts
  • Link path to the project page

What changes the price

  • Number of live projects
  • How often site access is granted
  • Whether the sales team will appear on camera

Questions before you start

Should we show construction progress?
Yes. It is the single most credible thing a developer can post, and it answers the question every buyer has about delivery.
How often should a project post?
Twice a week is enough if the posts are real. Daily renders train people to scroll past.
Do we need a videographer?
No. A phone, a gimbal and twenty minutes on site is enough. What it needs is consistency.
Will this produce enquiries?
For new launches and investment buyers it shortens the consideration period. It rarely produces a first enquiry on its own.

Pages written for real estate social media agency pune

The service behind this work

Social Media

Social media marketing for real estate

Walkthroughs and real progress, not stock renders.

Social Media

Instagram marketing for real estate in Pune

Walkthrough reels and locality guides that convert a view into a visit.

Next step

Facing a similar problem?

If your feed gets engagement and your sales gallery does not see the buyers, the content is probably answering the wrong question. Tell us what you post and we will tell you what a buyer is actually looking for.

Tell us your current setup, the issue you are facing and your preferred timeline. We will review it and explain the possible next steps, likely scope and how pricing would work.

Reviewed by Anikaay Integration.

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