Real Estate · Social Media

Instagram marketing for real estate in Pune

Instagram is where a Pune buyer decides whether a project looks worth a Saturday. That decision is made from the grid in about four seconds, and a grid of renders loses it.

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What we find

  • The grid looks like a brochure and gives no sense of the site or the locality.
  • Reels are reposted from other accounts, so they carry no local signal.
  • The bio links to the corporate home page instead of the project.

What we build

  • A grid rebuilt around three content types: walkthroughs, locality context, and the team on site.
  • Short vertical video shot during normal site hours, edited for the platform.
  • A link in bio that goes to the project page, not the homepage.

Questions

Do we need a dedicated videographer?
No. A phone, a gimbal and twenty minutes on site is enough. What it needs is consistency, not equipment.
Should the sales team be on camera?
It converts better when they are. A buyer is choosing who they will deal with, and a face does more for that than a logo.
How do you measure it?
Profile visits, link clicks and enquiries that mention Instagram. Follower count is a vanity number and we do not report it as a result.

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Walkthroughs and real progress, not stock renders.

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A Pune team that reports on site visits, not on impressions.

Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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