Real Estate · WhatsApp Marketing

WhatsApp marketing for real estate

In India, WhatsApp is not a marketing channel for property, it is the channel. A buyer will ignore an email, miss a call and still open a WhatsApp message within minutes. A developer who does not use it is losing follow-up.

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What we find

  • Brochures go out by email, and nobody opens them.
  • Site-visit reminders are phone calls, and half the no-shows are simply forgotten.
  • Follow-up after a visit lives in a sales person’s personal phone, so nothing is logged.

What we build

  • WhatsApp Business API on the project number, with templates approved for brochures, reminders and follow-up.
  • A follow-up sequence that fires from the site visit date, not from someone remembering.
  • Opt-in captured at enquiry, with a clear way to stop — the point is a buyer who reads the message, not a list that grows.

Questions

Is WhatsApp bulk messaging allowed?
Only with opt-in and approved templates. Sending promotional blasts to a scraped list gets the number banned, and a banned project number is worse than no channel at all.
Should we use the free app or the API?
The free Business app is fine below a few hundred messages a month. Past that, the API gives templates, multiple users and a record of every conversation.
Can we send floor plans on WhatsApp?
Yes, as a PDF within the 24-hour session or as an approved template. Keep the PDF small; a 40 MB brochure is not opened on mobile data.

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Next step

Start with a call.

Name, phone, timeline. That is the whole form.

+91 7559436583
info@anikaayintegration.com

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