02 Local visibility · Retail

Local search visibility for retail stores

The business was easy to find by people who already knew its name, and invisible to people searching for its services by area. Store-level offers invisible to local searchers. Nothing on the site matched a specific search.

Local visibility Retail Client name withheld

01 — Diagnosis

What was going wrong

01
One page was trying to rank for every service in the whole catchment, so it matched no specific search well.
02
Store-level offers invisible to local searchers
03
Nothing recorded which service and which area each enquiry came from, so local demand could not be told apart from brand demand.

02 — Approach

Our approach

01
A page for each service and locality genuinely covered, with copy written for that search instead of a swapped location name.
02
Local pages per store and per product category
03
Location and offer data structured for local search
04
Search reporting wired per page, so the pages earning impressions can be told apart from the pages earning visits.

03 — Publication standard

What this page does not show

No named client. This retail engagement is described by sector and method, not attributed to a company.
No dates and no figures. Where a performance number would normally sit for search visibility and listing consistency work, this page has none because none has been approved for publication.
What is checkable: the search visibility problem scoped in section 01 and the search visibility build specified below. Both can be walked through on a call.